One of the questions people often ask us is, “How much is a point or mile worth?”
The true answer varies from point to point and person to person. It also depends on your travel goals and how well you can maximize a particular loyalty currency. Still, some rewards credit cards are clearly worth more than others, and our goal is to give you a sense of how they stack up.
Historically, TPG has valued points and miles based on a combination of the price at which we would purchase the miles, award costs in the program (factoring in availability and fees) and our own expertise in the inner workings of the programs.
However, we now use extensive data for the top six U.S. airline loyalty programs to better estimate the value you should aim to get from your rewards (you can read our full breakdown of this methodology in our explainer post).
For another month, our model again shows consistency with these numbers — though we’ll be sure to update in future months when they do change.
Looking for a convenient way to see all of your points and miles in one place? Download the free TPG app!
Note: These valuations are not provided by card issuers.
What are credit card points/miles worth?
|DECEMBER 2023 (cents)
|American Express Membership Rewards
|Added Marriott Bonvoy as the newest transfer partner. The Bilt Rewards app now shows live hotel availability.
|Chase Ultimate Rewards
|It is now easier to use Chase points to book Southwest Airlines flights.
|Citi ThankYou Rewards
What are airline miles worth?
|DECEMBER 2023 (cents)
|Air Canada Aeroplan
|Alaska Airlines Mileage Plan
|Raised lounge membership prices and tightened access. Released details on its simplified award charts to take effect next year. Announced plans to buy Hawaiian Airlines for $1.9 billion.
|American Airlines AAdvantage
|American unveiled four new flights to the new Tulum Airport in Mexico and the largest-ever schedule from Dallas while scrapping all international flights from Seattle. It added Aer Lingus as an earn-only partner and will now credit Loyalty Points for card spending based on purchase date.
|All Nippon Airways Mileage Club
|British Airways is now excluding some award space from non-Avios partners. Qatar Airways raised the cost of JetBlue redemptions.
|Delta Air Lines SkyMiles
|Cutting two transcontinental routes while adding a new flight to Seoul. Delta will return to Taiwan after seven years.
|Etihad Airways Guest
|The fabulous A380, with its private onboard Residence, will return to the United States.
|You can now book Etihad with Air France-KLM Flying Blue miles, which can be a great use of transferrable points.
|Frontier Airlines Miles
|Frontier will make Cleveland its 11th base next year.
|Hawaiian Airlines HawaiianMiles
|Announced plan to be acquired by Alaska Airlines.
|Amsterdam flights will continue in 2024 following a scrap of the Dutch government cap.
|Korean Air SkyPass
|Singapore Airlines KrisFlyer
|Southwest Airlines Rapid Rewards
|Considering operating flights from Dallas Fort Worth International Airport (DFW). Rapid Rewards points will be worth less in 2024.
|Spirit Airlines Free Spirit
|Announced it was cutting its flights at Denver.
|Turkish Airlines Miles&Smiles
|United Airlines MileagePlus
|United will increase services to Florida and ski destinations this winter. Revamped and enhanced cobranded credit card PQPs for 2024. The airline will revamp its Houston hub with the world’s largest United Club.
|Virgin Atlantic Flying Club
|Increased the prices of many Delta awards.
* Calculated using TPG’s revamped data-backed valuations methodology, launched in September 2023.
What are hotel points worth?
|DECEMBER 2023 (cents)
|Accor Live Limitless
|Best Western Rewards
|Thanks to lucrative new promotions, you can earn 10,000 points per stay and a $100 gift card.
|Launched new promotion for the first part of 2024.
|IHG One Rewards
|You can now transfer IHG points to others for free.
|Details announced on Bonvoy points earning at new brands Apartments by Marriott Bonvoy and Four Points Express by Sheraton. The W Edinburgh hotel has opened just in time for the holidays. The first Apartments by Marriott Bonvoy property is now taking reservations.
|World of Hyatt
|Updating Milestone Rewards and Guest of Honor benefits for 2024.
Points and miles news
Alaska Airlines surprised the aviation industry earlier this month (on a Sunday of all days), announcing its intention to acquire Hawaiian Airlines for $1.9 billion. This came less than a month after the carrier released more information on its planned award chart changes for 2024.
While airline acquisitions can sometimes send fear through travelers with potentially reduced competition leading to higher fares, the announcement was met positively by many points and miles enthusiasts, especially beyond Alaska and Hawaiian’s own members.
Assuming the merger is approved by regulators, Alaska plans to bring Hawaiian Airlines into the Oneworld alliance — which could unlock a variety of new redemption options to get to Hawaii (or beyond) using rewards. While American Airlines already had a partnership with Hawaiian, it excludes flights to (and from) the continental U.S. This acquisition could change that.
Of course, it remains to be seen how the two programs would be integrated and what this would mean for existing balances, but it’s very possible that this could be a big win for travelers.
Beyond the big Alaska-Hawaiian announcement, there are a handful of ongoing transfer bonuses to be aware of:
- American Express Membership Rewards:
- 30% bonus to Virgin Atlantic Flying Club and Hilton Honors through Dec. 31
- 20% bonus to Singapore Airlines KrisFlyer through Dec. 31
- 15% bonus to Avianca LifeMiles until Dec. 10
- Chase Ultimate Rewards:
- 20% bonus to Air Canada Aeroplan through Jan. 15, 2024
- 20% bonus to JetBlue TrueBlue through Jan. 10, 2024
In addition, plenty of potentially lucrative promotions launched for buying points or miles — including offers from American AAdvantage, United MileagePlus and Hilton Honors. Some of these can be more lucrative than others, so be sure to carefully consider whether one is worth it before completing the transaction.
Finally, there were some notable loyalty program changes heading into the last month of the year. After adding the ability to book JetBlue flights with Avios, Qatar Airways quickly pivoted and increased the award rates. And it’ll now cost you more Virgin points to book many Delta itineraries — further reducing the value of what was previously a notable sweet spot in Virgin Atlantic’s Flying Club program.
However, it wasn’t all bad news, as World of Hyatt announced some updates to its Milestone Rewards as it continues to drive value for its members.
Travel credit card offers
Beyond these developments, there is no shortage of great welcome bonuses on many popular cards — here are a few of our favorites this month.
Chase Sapphire Preferred Card
Right now, the Chase Sapphire Preferred Card is offering a welcome bonus of 60,000 bonus points after you spend $4,000 in the first three months of account opening. Per TPG’s valuation, that’s worth $1,230 when you leverage transfer partners or $750 if you redeem through the Chase travel portal at 1.25 cents per point.
The card comes with a manageable $95 annual fee, along with a variety of travel protections and additional perks — like a $50 annual hotel credit for reservations made through the Chase travel portal and a 10% anniversary points bonus based on your previous year’s spending.
Of course, you may want to spring for the Chase Sapphire Reserve instead. While the card has a hefty $550 annual fee, it includes perks like Priority Pass lounge access, an annual $300 travel credit and a Global Entry or TSA PreCheck credit, among other benefits. Plus, you’ll earn 3 points per dollar on all travel and dining expenses, so you can quickly rack up rewards for your next big trip.
For more details, check out our full review of the Chase Sapphire Preferred card.
Official application link: Chase Sapphire Preferred
Capital One Venture X Rewards Credit Card
On the higher end of the spectrum is the Capital One Venture X Rewards Credit Card, one of the most exciting travel credit cards on the market, thanks to great earning rates and included perks.
The card is currently offering a welcome bonus of 75,000 bonus miles when you spend $4,000 on purchases in the first three months from account opening — worth $1,388 according to our valuations, thanks to Capital One’s excellent airline and hotel transfer partners.
For more details, check out our full review of the Capital One Venture X Rewards Credit Card.
Official application link: Capital One Venture X Rewards Credit Card
Capital One Venture Rewards Credit Card
The standard Capital One Venture Rewards Credit Card is currently offering the same welcome bonus as the Venture X. You can earn 75,000 bonus miles once you spend $4,000 on purchases within the first three months from account opening. Like the Venture X, the Venture card earns 2 miles per dollar on everything.
For more details, check out our full review of the Capital One Venture Rewards Credit Card.
Official application link: Capital One Venture Rewards Credit Card
The Platinum Card® from American Express
With the current welcome offer on the Amex Platinum, you’ll earn 80,000 points after you spend $8,000 on purchases in the first six months of card membership — though you may be targeted for a higher offer through the CardMatch tool (offer subject to change at any time).
Of course, the card is jam-packed with benefits like airport lounge access, hotel elite status and more. These benefits can make your travel experience smoother and more luxurious than ever before — especially with the most recent additions. The card has a $695 annual fee (see rates and fees). Enrollment is required for select benefits.
For more details, check out our full review of the Amex Platinum Card.
Official application link: The Platinum Card from American Express
American Express® Gold Card
One of the most popular cards with TPG staffers, the Amex Gold offers 60,000 Membership Rewards points after you spend $6,000 on eligible purchases on your new card within the first six months of card membership. This welcome offer is worth $1,200 based on our valuations — but be sure to check the CardMatch tool to see if you’re targeted for an even higher offer (offer subject to change at any time).
The card is great for many everyday purchases. You’ll earn 4 points per dollar at U.S. supermarkets (on up to $25,000 in purchases per calendar year, then 1 point per dollar) and 4 points per dollar on dining at restaurants. The card has a $250 annual fee (see rates and fees).
For more details, check out our full review of the Amex Gold Card.
Official application link: American Express Gold Card
The Business Platinum Card® from American Express
The Business Platinum Card offers 120,000 Membership Rewards points after you spend $15,000 on eligible purchases with your card in the first three months of card membership. Per our valuations, this welcome offer is worth at least $2,400, but you can get even more value when redeeming for high-end airfare.
The card also provides a slew of additional perks similar to (but slightly different from) the personal version — you can compare the two cards in this guide to see which one would be a better fit for your wallet.
For more details, check out our full review of the Amex Business Platinum Card.
Official application link: The Business Platinum Card from American Express
Capital One Venture X Business
The Capital One Venture X Business card launched in September, and new applicants can earn a massive welcome bonus of 150,000 miles after spending $30,000 in the first three months from account opening. While that’s obviously a huge spending requirement, those rewards can go a long way toward your next trip.
The Venture X Business features nearly identical perks to the personal version of the card — including a $300 annual credit for bookings through Capital One Travel, extensive airport lounge access and 10,000 bonus miles on your cardholder anniversary.
For more details, check out our full review of the Venture X Business card.
Official application link: Capital One Venture X Business
Airline and hotel credit cards
As we get closer to the holidays (and start planning 2024 trips), a handful of cobranded credit cards have launched limited-time welcome bonuses. This includes:
- Aeroplan Credit Card: Earn 75,000 points after you spend $4,000 on purchases in the first three months your account is open. Plus, earn 25,000 points after you spend $20,000 on purchases in the first 12 months your account is open.
- Alaska Airlines Visa® credit card: Earn 60,000 bonus miles plus Alaska’s Companion Fare ($99 fare plus taxes and fees from $23) when you make $3,000 or more in purchases within the first 90 days of opening your account.
- Southwest Rapid Rewards Plus Credit Card: Earn 75,000 bonus points after spending $3,000 on purchases in the first three months from account opening. Offer ends Dec. 11.
- Southwest Rapid Rewards Premier Credit Card: Earn 75,000 bonus points after spending $3,000 on purchases in the first three months from account opening. Offer ends Dec. 11.
- Southwest Rapid Rewards Priority Credit Card: Earn 75,000 bonus points after spending $3,000 on purchases in the first three months from account opening. Offer ends Dec. 11.
There have even been some great new targeted offers for existing cardholders. For example, if you have the Marriott Bonvoy Brilliant® American Express® Card, check to see if you’re eligible to earn an 85,000-point free night certificate after spending $4,000 by March 31, 2024 (enrollment required).
If you’re looking ahead to holiday travel (which you should be doing!) or planning trips for next year, check out our list of the best travel credit cards for other options that could fit your wallet.
Read more: How to choose the best credit card for you
This is The Points Guy’s permanent page for the most up-to-date valuations, so you can bookmark it and check back each month for updates.